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Velco brings fantastic navigation systems right to your bicycle

February 4th, 2019

Make any bike smart | VelcoWe’ve all seen numerous TV shows and news reports that show how much congestion there is in big cities like New York, Los Angeles, and Chicago. The standstill traffic seems endless. A lot of us cannot even imagine being in those situations in a taxi, let alone maneuvering our own cars around in them. Many people who live in large cities like these throughout the world keep their daily living circles tight, with home, work, groceries and bars/restaurants within walking distance. Bicycling is also a very popular mode of transportation in these urban settings. Not only does it provide exercise and health benefits, but also allows for an extension of their usual walking radius.

Velco is a French tech company that has the simple, yet earnest vision to create an environment for smarter and more personalized urban mobility. They have a true understanding of the real issues in the various urban mobility markets as they are surrounded by cycling organizations and businesses. As delivery companies, bike sharing services, tour operators and even police forces utilize bicycles more and more in their daily operations, they need to have many of the same, easy to use modern conveniences that we do in our vehicles. As a result, they are designing and marketing connected solutions for mobility professionals all over the world.

We stopped into the Velco booth at CES Unveiled 2019 to get a closer look. CEO, Pierre Regnier showed us a couple of their new products. First off is a navigation device called Tom-E. It offers a unique, intuitive and universal navigation system that is based on light signals. This system basically revolutionizes the daily commute on your bicycle or really any preferred means of transportation. It is simple and compact. Just enter your destination, lock your phone, tuck it away and let yourself be guided.

Also being showcased was the Wink Bar, a connected handlebar that will absolutely revolutionize daily cycling. This smart handlebar can be installed on any bike and connects through your smartphone. It enables riders to now enjoy intuitive GPS navigation while en route. Features include Track & Trace anti-theft as well as powerful integrated headlights.

These innovative new products bring familiar conveniences to our bike riding experience, whether for work or leisure. Riders are able to utilize them while maintaining safety. Prices start at $79.00 for the Tom-E and $279 for the Wink Bar. To find out more about the company and their product line, visit their website.

Interview by Daniele Mendez of The New Product Launchpad.

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