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Neewer illuminates content creation with lighting and sound @ CES 2024



Neewer lighting and audio equipmentCost-effective lighting and audio equipment are essential for content creation, be it for YouTube streaming, podcasting, or other types of media production. Brandon Wolfe, the director of public relations for Neewer, shares the company’s commitment to offering budget-friendly lighting solutions. These products empower creators to display their skills and creativity to a global audience.

Affordable lighting gear

Neewer offers a range of lighting products that are not only affordable but also powerful enough for content creation. One notable feature of their lights is their full RGB capability, which allows for a wide range of colors and lighting effects. Additionally, these lights have both hot and cold options, providing flexibility for different lighting needs. The lights also come with cold shoe mounts, allowing users to easily snap them together to create a larger lighting setup.

What sets Neewer apart is its innovative approach to lighting. They have designed their lights to be modular, similar to Lego blocks, enabling users to build and customize their lighting grids according to their specific requirements. This flexibility is especially useful in situations where the lighting conditions are challenging or when more powerful lighting is needed.

Furthermore, Neewer has also taken into consideration the convenience of its users. For instance, their small stick lights are not only mountable but also magnetic, allowing them to be easily attached to metal surfaces. This feature makes them ideal for on-the-go situations, as they can be separated and stored in pockets when not in use.

New audio equipment for creators

In addition to lighting gear, Neewer has also ventured into the audio department with their new Lavalier microphones. The dual microphone set offers two mics with standard and magnetic clips, allowing you to attach them to any clothing. They each offer the ability to connect a wired microphone to them, allowing for a more versatile experience.

The receiver can connect to nearly any device in a variety of ways. It can connect to a phone via USB-C or Lightning, or to a camera using the line-out connection. Being able to swap the receiver between devices with ease means being able to use it for different styles and scales of production. You can also monitor the receiver with headphones.

As with other mics in this category, Neewer is working on accessories to allow you to repurpose the mics. For example, other products in the category offer the ability to turn it into a handheld microphone. These products are not yet on the market, but are in development.

These microphones have received positive feedback from reviewers and influencers for their exceptional performance. Despite their high quality, Neewer has managed to keep the price point of these microphones at an affordable $129, which is significantly lower than competing brands in the market.

The affordability of Neewer’s lighting and audio gear is a significant differentiator for the company. While other brands may offer similar products, they often come with a much higher price tag. Neewer aims to eliminate the barrier of entry for creators by providing high-quality gear at an accessible price point. They believe that showcasing one’s talents should not be limited by the size of their wallet.

Conclusion: Neewer helps creators with affordable lighting and audio gear

In conclusion, affordable lighting and audio gear, such as those offered by Neewer, are essential tools for content creators. These products not only provide the necessary illumination and sound quality but also offer flexibility, convenience, and affordability. Neewer’s commitment to offering high-quality gear at accessible prices allows creators to focus on their craft without worrying about breaking the bank. With Neewer’s lighting and audio solutions, creators can confidently showcase their talents and creativity to the world.

The lighting products shown range from $26 to $200 and the CM28 microphone costs $129. To pick up your own Neewer products, head to their website or Amazon store.

Interview by Scott Ertz of F5 Live: Refreshing Technology.

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Pro Backgound for YouTube Productions



Use Pro-grade Equipment to Amp Up Business Videos

Darim logoYouTube has a large consumer presence, but it is also used by many businesses to communicate messages about their products and services. A professional set can deliver the impression of a formal studio setting and deliver a much more professional appearance.

Virtual studios are an extension of green screen technology – permitting the talent to appear to be sitting in an ultra modern studio costing millions of dollars. This system from DarimVision, called V-Studio  allows corporate or podcaster video producers to produce videos for YouTube that rival commercial productions – in either prosumer or professional models.

 

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TPN Interview by Andy McCaskey of SDRNews.com