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Ford on Researching Innovation

February 21st, 2012


We talk with Johannes Krisstenson at Ford talking about research at Ford. They are displaying some wonderful research information of what vehicles are coming in the future. My Ford Touch is one of those things.

We talk about the new Ford Fusion and how it shows some of those features. 100 MPGe, smart energi charge, and more. Pulling out of the driveway, the car is quiet – no emissions. We talk about missing the sound of the rev.

The input for research comes from not only a think tank, but also customers. Research and listening are two things that bring innovation of tomorrow in vehicles.

Interview by Jeffrey Powers of Geekazine and Andy Smith of Geocaching World

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